About

I am a behavioural scientist at the University of Bristol, UK. I study how novel digital footprint data can be used to understand human behaviour and real-life outcomes, such as health. Currently I am focusing on transaction data, specifically loyalty and banking cards, and working on realising the value of using these data to improve population health. In addition, I investigate a range of issues related to public attitudes to data sharing, prosocial behaviour and fundamental questions about individual differences in decision-making and choice.

I am a Turing Fellow at Alan Turing Institute and a UKRI Future Leader Fellow at Population Health Sciences, Bristol Medical School, University of Bristol. I obtained my BA, MSc and PhD in Psychology from Moscow State, Oxford and Nottingham universities. Prior to moving to the University of Bristol in 2017, I worked at the interdisciplinary research centre Horizon Digital Economy Research at the University of Nottingham, Warwick Business School and Warwick Manufacturing Group at the University of Warwick. 

I work with an extensive network of stakeholders from industry, government and third sector. I have previously led responses to government consultations, advised UK government (e.g., the Centre of Data Ethics and Innovation/Department for Sport, Media and Culture) and non-government authorities (e.g., Finance Conduct Authority), and worked with wide range of business and non-profit organisations such Office for National Statistics, Consumer Protection Charity Which?, Walgreens Boots Alliance and others.

I am always open to connect with new people, particularly to discuss research collaborations. If you are interested in a postdoc position in my lab, please send me your CV and research summary. You can contact me on anya.skatova at bristol ac uk.